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Research papers

New thinking versus 'old listening' in creative development research

The argument of this paper is that good listening depends on the thinking that you do before you do the listening and that this is no less trueadv at the stereotypic and evaluative levels of response, which some practitioners and users still dismiss...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Charles Channon, John Siddall
June 15, 1983
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Citation

Channon and Siddall (1983a, June 15). New thinking versus 'old listening' in creative development research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/new-thinking-versus-old-listening-in-creative-development-research